Newspaper headlines, TV debates and the scores of opinions on social media would have us believe that a country of a billion people was betrayed in one shot, yesterday!

When the IPL Spot Fixing scam broke out, and 3 cricketers including one who had played for India earlier, were arrested, it has given the impression that God has fallen from His High pedestal. That it is a day of national grief, and cricket and India will never be the same again.

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Calls of banning the cricketers for life, to having them arrested, to scrapping the current series of IPL, to holding BCCI and it’s officials accountable, to including the franchise owners to take blame, and many many more such demands have been doing the rounds.

Going against the tide, the way I see this episode is that, way too much is being made out of this incident. And I have many reasons to support this point of view of mine:

1. This is not an Olympic Sport. People are not playing for their country. This is a sporting event whose main aim is to ENTERTAIN. Especially when the 3-hour version of the sport has emerged, it has gone squarely into the sweet spot of entertainment, and actually competes with films and music shows and the like. To entertain people (in fact, film releases are delayed due to this competitive factor!).

So if this game is meant to entertain people and as long as it is doing so, why complain??

 

2. I have given this analogy before. I give it again.

When you go to see a film, and the story evolves, you sit there with bated breath, wondering “what will happen next”. The fact of course, is that the story has already been written, enacted and recorded. “Someone” already has decided what will happen next. Only YOU are discovering it for the first time. And you have enough intrigue and feel enough excitement, as it unfolds for you.

You don’t say that Aditya Chopra must be banned or Balaji Telefilms must be banned because they are showing us a story which they have pre-planned, and make us feel as if it is happening in real time!

If we are fine with films or television in terms of such entertainment, why not accept the same in T20 cricket too?

 

3. For many of us, there was an iconic moment in life, that evening of 1983, when Kapil Dev lifted the World Cup of cricket, at Lord’s.

We enjoyed the excitement, we enjoyed the victory.

What if a scam broke out today that revealed that bookies had paid Viv Richards to throw away his wicket and that led to India emerging victorious?!

For all of us who enjoyed the drama in real time, would it take away that pleasure which we felt in 1983??

 

4. So if we appreciate the brilliance of acting when Aamir Khan plays Rangeela or Amitabh plays Inspector Vijay, and we think of them as the character and find them believable, we can also admire a Sreesanth, who makes it appears that he’s actually bowling bad, and giving away runs.

I mean, if he also shows emotions of frustration when he gets hit, and appears believable, isn’t he doing as much of a good job as Aamir Khan or Amitabh, to entertain us?? What’s wrong with that??

 

5. Yes, it would become a sham if every catch was dropped and only lollipop balls were bowled, and the entire game became a festival match. THEN of course, the crowds will go away. But as long as some doses of drama are being injected, and appearance is maintained of a hard-fought game played with a key competitive spirit, what’s wrong with it??

 

6. For a moment, let’s take the conspiracy theory a step forward.

That more or less, the entire league has a concept of fixing. And the fixing is being done for purpose of maintaining a sense of excitement in the games and the league. Which then brings viewers coming back, and which also keeps the TRPs up, and the advertisers and the broadcasters happy.

Supposing this was done right through the league, and which is why, we had so many close finishes, and also that, till the very end, there is a certain openness about who will get into the last 4. And which in turns, ensures few dud games, and the TRPs are maintained.

This is easily conceivable.

So what, I say??

As long as we didn’t know about this, we were enjoying it completely. Everyone was happy – the cricketers, the spectators, the TV viewers, the advertisers, the broadcasters, the BCCI..

And now, say, we know that it was “fixed” to an extent.

So what has changed?

We are betrayed. We walk away from the game. Advertisers go away. The entire league comes under a challenge. And that helps whom??

From win-win to lose-lose??

 

Rest assured, I am not at all sarcastic here. I truly believe every word I have written here.

For all I know, and all I care, most professional sport may have small or high degree of fixing. But the role of those sports have always been to attract viewers and entertain them. And they are doing a good job of it.

Supposing there was no fixing, in the IPL. Everything was played fair and square. What if we got:

- Pune vs Punjab emerging as finalists, on merit. Where are the stars? How does this ensure viewership?

(just an example – nothing personal against Pune or Punjab!)

- teams scoring 120-130 in the first innings, and the team batting second folds up for 80 in 15 overs. How interesting would that be?

- within the first half of the league, the better teams have won enough to seal their place in the last four, and the others have got to a point where the knock out stage is beyond their reach? What excitement will be left in the balance games??

 

I believe that there have been elements of fixing in the game, for many years, and especially from the time that one of our erstwhile current experts, used to be a player! (the one who claims to have been “so shocked” by the happenings yesterday).

We did not know about most of those. It has all been a well-kept secret. Everybody is happy and spectators have been entertained.

Why break that comfort zone? Enjoy the sport, be entertained.

We’d rather watch this than watch some more saas-bahu stuff, and we’d rather ensure that IPL keeps the next Himmatwala type films from hitting the theatres!!

What do you say??

 

 

Lot of people are taking inspiration from the JPC.

Seeing the expeditious manner in which they complete investigations against fraud and scam from their very own group members, others have been motivated as well.

Why, they say, should they also go to police or regulatory bodies or the CBI or some ombudsman, when they can themselves investigate and settle matters out? Like the JPC so capably does.

So here are a few such committees being formed now..

  1. The Importers’ Association of India is forming the Joint Importers Committee (JIC) to investigate against any customs duties violations or possible smuggling in of goods, by fellow importers.
  2. The Stockbrokers Association of India is creating a Joint Brokers Committee (JBC) to investigate insider trading (who needs SEBI??)
  3. Sonography Practitioners of India are creating a Joint Sonography Team (JST) to investigate female foeticide complaints
  4. Manufacturers’ Association of India is starting a Joint Manufacturers Committee (JMC) to check on excise evasion frauds and complaints
  5. Chemical Industry Association of India decides to create a Joint Chemical Businesses Committee (JCBC) to check on environmental damage complaints of chemical factories.
  6. Al-Qaida and the Global Mafia Forum have created the Joint Terrorism Committee (JTC) to identify bombers and terrorists in any global terrorism activity

It is heard that many more are coming up in the same lines, indicating a generally high level of introspection by the human being, and identifying of faults within, thereby not requiring external forces to do so.

Meanwhile, in other news, the policemen’s union had an emergency meeting threatened as they were, by potential job loss if this trend were to continue..

 

special26**Spoiler Alert: will refer to parts of the film here; if you intend to see it (“if you must”!), then you may like to not read this post!**

I started seeing posts about Special 26 from Friday. About how it’s such a great movie. And there were several, and they still keep coming. And some of those updates made me get to the theatre to see Special 26.

And as I have conveyed elsewhere, I found the movie to be “average”. And then I wonder what made people say that the film was so great?

Here are just some of the issues I have with Special 26:

  • The various capers that the group pulls off. Made to look so simple. Get a few rubber stamps, walk in, and walk out with cash and kind. And do so nearly 50 times, and nobody can sniff them out? Really? So you’d say that this was based on real-life incidents. So be it. You are not making a documentary. You are making a feature film. And so even if the original incident was just this simple (which I very much doubt!), you can still make it look a little more effort, a little more challenge? 
  • When filmmakers make films based on real life, can they not make some changes and make it look more real / interesting / believable? I saw it earlier in English Vinglish, where the Tamilian accented Sridevi had to play a Maharashtrian lady, struggling with her English. Why the hell could she not have been a Tamilian struggling with English? Likewise here. Even assuming that the real incidents by the fake CBI guys few years back were indeed so simply done, they could have added some smarts into the capers here!
  • I’m spoilt on this, perhaps. Viewing crime series like White Collar, Mentalist and others, you realise that planning a crime takes a lot of effort and planning and then you can still get caught. Man, wish it was as simple as Special 26 makes it look!
  • So, what was the reason these guys were doing all these capers? At the end of the film we are told that Akshay Kumar’s character had been rejected for a job with the CBI. First of all, is that motivation enough? Also right through the film, there are no hints that “he is getting back at them for what they did to him”. Nothing in terms of a revenge script or anything. And then, what about the other three? Why were they doing these? What were their motivations?
  • If money was it, why do we not see through the film, what actually happens to the money? For all the large hauls they make, where do those boxes go? The characters seem to go back to their washing clothes or walking through a crowded terrace of sleeping people! No hints of what happens to the money?! No need to tell us, eh?
  • What IS the deal with the guy washing clothes and being nagged by his wife? Or the other character walking through sleeping people on the terrace? Or Manoj Bajpayee asking his wife to put on a dupatta.. what’s with all that randomness? Aise-icch? Chalo theek hai..
  • And what about that large family of Anupam Kher? 8-1/2 kids or something? How was THAT relevant? Really..? And at the end, what HAPPENS to the kids? Do they all scoot off to Sharjah / Dubai? Or they are abandoned for the cops to grill?
  • So they go away out of the country? Permanently? If that is so, fine…
  • As regards the climax, again, it was too convenient, no? Couldn’t the real CBI not put enough people to follow the bus, follow any other vehicle that the team takes? Why are they viewing the hotel only from the top of the terrace with the binoculars and not from a lower level, to see that all of the gang have not boarded the bus?
  • The romantic interlude with Akshay was a waste, of course. But other than that, the film was just a flat, one caper after another. Nothing else. No other story or character development.
  • Since the director is the same one who made A Wednesday, there is certainly a huge drop in the quality of his work, from A Wednesday to Special 26…

Coming back to the title of this post. So with all these issues, it can still be an “okay” film. What is the explanation then, to the rave reviews that some are giving to Special 26?

A hint to the reason was found in one of the Facebook conversations on the subject. Where one wrote that “compared to the crap that we have been seeing, this was so good”!

Ok, that explains it then.

By constantly bringing down the quality, we have pulled our benchmark levels so low, that an average performance starts looking like an Oscar winner.. !

Ok, that must be it..

What do you say??

The biggest motivator for me, to get into the theatre and see Matru ki Bijlee Ka Mandola (yes, that’s a mouthful, isn’t it?) was Vishal Bhardwaj. I have been an unabashed admirer of the man’s work, and have blogged about it in the past.

M_Id_116521_vishal_bhardwajNot that I have liked all of his work, and have even shared my misgivings.

But irrespective of some wins and some losses, overall, I believe that Vishal Bhardwaj is one of the most creative persons in the film industry today. As a composer, as a director and as a producer, he has a fabulous body of work. Maqbool, Omkara, Ishqiya, The Blue Umbrella, Makdee, Kaminey, etc. are films that have left a mark.

Coming from that background, and promising to be something different this time, MKBKM was worth viewing. And while it was indeed very different from most of his previous works, I enjoyed the film thoroughly.

There are some standard Bhardwaj elements in the film – Gulzar (of course!!), Pankaj Kapur (Maqbool, The Blue Umbrella), Shabana Azmi (Makdee), the small town / village based story and accompanying language style including expletives (Ishqiya, Omkara, etc.). I guess some of these are what Bhardwaj identifies well personally (he has small town beginnings, and has an amazing rags-to-riches and accidental discovery story), and thrives in depicting these.

So what does Bhardwaj cook for us in MKBKM?

MKBKL1

Well, a fun and whacky look at a Haryana village where the property becomes attractive to a politician, at the potential cost of the farmers there, and what then becomes, the typical efforts by the good guys to save the day.

The story is not that much, but I just love the outrageousness of it all.

The characters are well developed, even some of the smaller ones. And all deliver well. Imran is impressive. He has a powerful voice and looks sharp. Anushka’s great talent for sure. She can be exuberant as well as sensitive and fits this role well. Shabana Azmi lives her character well. Well, she is too good an actress, and this role does not stretch her much!

But the top honours are definitely reserved for Pankaj Kapur. Given a good role and room, he can deliver an astute performance, and which is what he does here. I guess, he can be compared to his co-brother, Naseeruddin Shah, in terms of that talent (respective wives, Supriya and Ratna are sisters). MKBKM2

The music is good, and the title song at the end, after the movie ends, is a lot of fun, in particular.

Most importantly there is a fun element right through, with strong Haryanvi language, including a liberal dose of expletives! Some may not appreciate the language or the madness that goes around. Which is why I saw the diverse reviews – good and bad – before I went for the movie.

My own verdict is positive, and I would recommend this movie.

What’s your view?

I do represent a certain demography of a consumer. And while I may a little atypical in my spending habits, even for my own demography (I would like to believe that!), yet, I do have a certain “purchasing power” and I do buy brands and there will be brands wanting to reach me!

consumer

Now if you add the consumer market that my family also represents, in addition to my own, we would be a group that would interest several brands.

Then, as I share my media consumption pattern, this post should interest those brands who would like to reach out to us. I know, as a brand marketer myself, I would love to know similar traits for the consumers I am trying to reach for my client’s brands!

The thought to put this together came as I pondered over my vastly changed media consumption patterns. And I figured that if a brand was trying to reach me, they would have had to make a lot of changes over the years, to keep pace with my changes!

So here are my personal highlights:

  • I have stopped watching news on television for a few years. Not at all. None. Zilch. So brands, if you want to reach me, don’t waste advertising money there! 
  • I have stopped opening the tabloid, Mumbai Mirror (although it comes free) for more than a year, and for last 6- months, I have also not opened the Bombay Times, and saved myself time, and kept my sanity for a little longer
  • There was a time when I used to read the Times of India, nearly cover to cover. Not any more. Out of habit, I still pick it up. Days are when I spend 5-10 minutes on it, and there are days when I can do with 30 seconds of the paper. And no real difference, either ways.
  • In earlier days, when I would travel, I’d come back and catch up on the Mumbai edition of the Times of India. Even if it was an 8-day trip, I would diligently go over the papers, as a ritual. Now I never do this.
  • If I am in a rush in the morning, and I have not seen the paper, it does not matter now. In the whole day, I would not even realize that “hey, I have not read the paper today!”
  • Unless there is a VW speaking ad or something quite as astounding, I am completely blanked out to ads in the paper.
  • I certainly do NOT bother to look up the classifieds or the small ads. They may as well not be there. In fact, it helps me to see a page full of such ads. Enables me to quickly jump over that page, without a second lost.
  • I run through the pages of the Economic Times very quickly. Again, will not miss it, if I did not manage to see it some day. As it happens. On an average, there may be no more than 1-2 articles that hold even a small interest for me.
  • Time was when policy changes were very frequent, and one had to read the business papers lest one misses out on some important notifications. The same is not the case these days. On the one hand, there is a reasonable stability in policy, and on the other hand, we have a government that anyway does not do much :-)
  • The Sunday Times supplement is a 3-second flip over for me.
  • The Corporate Dossier and the Brand Equity supplements with the Economic Times, on the other hand, do promise occasional value, and I may read through a bunch of content in those
  • That leaves the Mint. The weekday editions, like the Economic Times, do not mean much. A quick glance over is all that it merits.
  • But the Mint Lounge on Saturdays is still the one paper I do love. And I end up reading a good 50% of that content, typically.
  • Television programming consumption has not died yet, and I do have a few favorites that I still catch up on. However most of the TV viewing is via DVRs, as recorded programming. And then, I have a remote control in my hand, with a FF button on it. So ads are safely skipped. Also since a lot of the viewing is on HD TV, and there are few brand ads there (there are channel program ads a plenty – that’s how I’ve got sick of watching KBC ads, for example!) anyway.
  • The only live TV I might have watched, would be sports. But I cannot suffer cricket matches anymore, and while I keep in touch with the game to an extent, I do NOT watch live cricket games. Except for the rare Sunday game, when there may be nothing else going on in life. Which is rare, as rare can be!
  • On the streets and at airports waiting for flights, there are devices in the hand. In the car, usually on the back seat, the “office is almost on”. Yes, the laptop is open and work is happening. Which is why I do not fret the traffic much. It does not matter to me. I am working as always. So it can be the laptop, the iPad or the iPhone that keeps me busy (yes, “no time to stand and stare” and all that, unfortunately..) on the road, at airports etc. So the OOH advertising is again lost on me. Typically.
  • I detest telemarketers. I threaten them with dire consequences for calling me in spite of being on DND. I do not have the patience to even listen to their brief pitch. So telemarketing is lost on me. Don’t even try.
  • In spite of a lot of filters, some direct emails do penetrate into my inbox. If the creative is interesting and the message has some relevance to me, I may tolerate it and give it a glance. Recognise that few such emails come into my system, thanks to a reasonable anti-spam setting. And hence I am tolerant for those few. If there were large numbers coming in, I would have been harsher with them!
  • So where are my eyeballs and where is my interest? Yes, you guessed right. On the computer, on the Internet, and usually in social media space. Yes, my profession is partly a reason for this. But well, I am there now. So if you are a brand and looking for me, you know where to find me, most of the day. That does NOT mean that you spam me randomly on LinkedIn (I report a lot of spam on LinkedIn) or just dump advertising messages on me, as your Facebook posts, or @ me on Twitter with your brand junk. No, that will surely not work. But if you are subtle, give me value over this media, that can be bait for me!

So there, I have told you a lot about me. I am not sure if this is very unique to me, especially for my generation. I know many others who are losing patience with newspapers and recognise that most stories in the papers have an “agenda” and are typically planted! Many have also lost hope in TV News. But they have not deserted it yet. I keep reading cuss words for many of the news anchors on Twitter. I do not cuss them anymore because I have eliminated the Rajdeeps and the Barkhas and the Arnabs from my life. They don’t matter, in this busy life, they don’t deserve my precious minutes or attention.

you-don-t-know-me-t-shirt-vintage-t-shirt-review-cotton-factory-cotton-factory-3

And as for my family?

My daughters represent the “youth” that all brands seem to be going after.

They spend 10-15 seconds on Mumbai Mirror and Bombay Times every other day. They take a quick glance at page 1 of the Times of India – because it is there on the table. Don’t think they’ll miss any of these, if they stopped coming.

They do watch some TV, but it is always recorded. They have even less patience for advertising and are faster on the draw, to the FF button. They also see a lot of content on YouTube and Torrent downloads.

The only hope for brands in traditional media mood, is my wife. Yes, she does see TV News occasionally (I am not in the room) and does take a few minutes over the Times of India, Mumbai Mirror and Bombay Times. In fact, she recounts the odd interesting story from these, to me. And she does see and notice some of the ads there too. And shares details of some good offers, with me too.

But broadly speaking, if you are a brand, you will realize that your continuing spends on TV or print, are more of a waste, especially if you are trying to reach people like me. You really do need to think differently, you need to divert budgets into other places!

And should you continue to invest in traditional media, and traditional placement, and if you see dwindling returns, don’t tell me that I did not warn you?!!

I change my Facebook Display Picture, also known as the DP, every once in a while.

There is no system, no pattern, no specific period. Just when I feel like it. Perhaps when some new photos have been taken, and I find one of those interesting enough, to make it my DP.

Most times when a new DP is chosen and the update goes out, there are a few likes, a few comments, on that post.

A very typical reaction, that one.

However this time, it was different.

Few days after the Social Wavelength party recently, I put up one of my photos taken then, as my DP. This was the photo that I used:

The responses I got on putting this photo as my DP, were truly surprising.

While there were the usual likes and “nice pic” kind of comments, there were other stronger reactions.

One of my friends wrote: “Hate”

Another said “it was a bad ass photo”

I was told via a comment that “a person of my stature should not be endorsing smoking..”

Again, another said, “Bad message, Sir..”.

Besides the few comments on FB, there were three direct messages on FB suggesting that I should remove this pic.

And TWO SMS messages too!

And finally since Diwali was just following, there was a card that I got, where a dear relative also added her wish, that “may I give up smoking this year”.

BUT I DON’T SMOKE!!

Yes, I do smoke the cigar, perhaps 3-4 times a year. Okay, at most 6 times a year. But that’s it.

I don’t smoke cigarettes. And I smoke nothing else, the whole of the rest of the year.

So the reaction, on Facebook, via SMSes, and that card, were all surprising, to say the least.

It was not the first time that I have used a pic with a cigar on Facebook. There have been other photos in the past such as:

At no time in the past, have I got anywhere close to the kind of reactions that I got this time.

So I wondered about the possible reasons. What’s changed this time?

  1. Is it really about some kind of stature thing, and giving some kind of message?
  2. Is the anti-tobacco consciousness grown a lot more, and people are just a lot more verbal with their strong views, which they express now?
  3. To my smoking the odd cigar or to my putting up some kind of photos, I had always got reactions from my very close family in the past. But this time, it was beyond the close family. So I wonder if the regular exchange that we have on this medium, on various topics, makes a lot of us “feel” closer in terms of our relationships? Do we feel it to be okay to make some suggestions / comments to our friends, which earlier might have been a little more ‘personal’ type, in nature?
  4. Do these people just care for me a lot? All of those who said that the pic was not good, are very dear friends. And they are my well-wishers too. So it could easily have been their genuine caring for me, to want me to not indulge in habits of this kind.

I am not sure what was or were the reason(s) for the responses that I got.

I considered changing the DP quickly, on reading those responses. But I did not change it.

At one level, I do want to be free of the ‘responsibility’ that my actions need to be a “message” for others. I certainly want to live life on my terms, as much as possible. If I had taken off the pic immediately on seeing those reactions, I would have placed myself in the position of having to keep a certain appearance. Which is largely acceptable to others. But which I may NOT be.

I did not want to go there.

Just because social media makes us a little more visible (of course, to the extent that one desires oneself to become) does not mean that one’s every move needs to be subject to scrutiny.

For the record, I do NOT smoke all year / all day round, as I have clearly mentioned.

I do NOT believe smoking does any good to people. I am concerned about the number of people in our office who smoke a fair number of cigarettes daily. I am concerned for them, for their healths, for their future. I wish they’d start giving up the habit.

For now, I still retain the desire to have an occasional cigar, and indulge to that extent. I may choose to give it up some day. That day hasn’t arrived just yet..

Oh, and by the way, I HAVE changed the display picture now.. much after the reactions came!

Political parties are also large organisations and require management, as much as corporates do.

The Obama team is a classic example and would have all elements that make a corporate organisation, from management positions, IT teams, distribution networks, and what not.

The recent events post the demise of Balasaheb Thackeray had brought into focus, some interesting management parallels:

1. Charismatic Leader vs Strong Organization: 

So we saw lakhs of people on the streets paying homage to the departed Balasaheb, and several more glued to the television screen.

Undoubtedly, the man had a massive support base, and the numbers tell the story.

And yet, there are questions asked about the future of the party after him?!

Very ironic.

The same party whose leader’s death generated such a massive response from the people, may have questions about its future, post his demise!

This is a classic case where an organisation needs to find the right balance between a charismatic and popular leader, while also building a strong base of the organisation itself.

Organisations do need good leaders. And these leaders also typically have a larger than life presence. Bill Gates, Richard Branson, Steve Jobs, etc. are all leaders of that kind.

Yet, Gates managed to pass the baton smoothly enough.

Questions were raised about Apple post-Jobs, but the company had enough inherent strength and a strong leadership team, that belied any doubts that may have existed in people’s minds, about the company.

In all these cases though, the outside world, while having seen a good leader, had also experienced the strong brand underneath.

Political parties have a slight difference. The leadership HAS to be even stronger than a corporate leader. It is on the strength of the leader, his oratory skills etc. that the party wins or loses elections. There is a very strong association of the leader to the brand of the party. Which is the case with the Sena at this time.

Sena = Balasaheb and Balasaheb = Sena has been the association, with the result that there are a lot of question marks amongst ordinary people, and perhaps the party cadre also, about the future of the party.

Which leads us to the point of succession planning.

 

2. Succession Planning:

Large organisations with huge stakes always worry about succession beyond the current leader. The boards of such companies realise the enormous stakes and usually have a plan in place, for succession.

If the leader is young enough, the plan may be a concept, but as the leader advances in age, and approaches a retirement level, then the plans get more specific.

The well planned identification of a successor to Ratan Tata, and then the year long transition with Ratan Tata being beside Mistry, is an excellent example of good succession planning.

Which sadly did not happen so well at the Sena.

Well, Uddhav has been leading the party for a while now, but for any kind of impact, be it at the Dusshera event or during elections, it was still Balasaheb who had to lead from the front. In a sense, as was his classic statement when the Sena was in power in Maharashtra, he still held the “remote control”.

I am sure Ratan Tata will hold no such remote control at the end of the year. Perhaps he has already put it aside! And that is where the difference lies.

Now this could have happened because Uddhav did not show strong leadership abilities? And had to depend on Balasheb’s presence to make any impact to the masses and to the cadre.

If that was the case, and if ultimately the organisation was bigger than the individual, there should have been boldness to bring in a better leader! But transition to the new leadership was a must!

Not that Balasaheb passed away suddenly. There was time enough to plan this well.

But then again, unlike pure professional companies, when it is a family owned / run company, it is not always the best interests of the company that impact decisions, rather, it is the best interests of the family. And sometimes these best interests may not be so right for the organisation concerned.

Such challenges have been seen in companies, and it is certainly no surprise that the same are seen here in a political party.

Then again, there are family run enterprises in India who think bigger and bolder today, and do bring in professional management, and realise that the organisation is a bigger asset and they must do what they can, to ensure its continuity and continuing growth. Those families who make this transition for their companies, have managed to sustain long term growth.

Others have seen the decline, usually by the time the second or third generation of the family takes control of the companies (there will be the rare exceptions to this).

If the Sena could have also thought about going beyond the immediate family, the future might have looked more secure.

 

3. Insecure to give us the throne too early?

Today’s political parties in a sense, resemble the erstwhile kingdoms in India.

And there have been many moments in history, when the prince has usurped the throne from his father, the king, or even put the king behind bars, or even had him killed.

Just to get the throne.

Sibling rivalries were even more common.

Political parties are not too different.

Would a leader worry that if he hands over the reins too early, he will be relegated to a life without importance, without power, without clout?? Does that make even an old leader to keep his hold on his seat of power, and not make way for the successor?

We have seen such incidents even in the corporate world. Apollo Tyres is an example that comes to mind.

It is a rare individual who having enjoyed tremendous clout and power, is able to move away, into a life of relative calm and away from it all. Perhaps the need is to find another purpose, a different passion.

Bill Gates comes to mind. His passion for his current goals ensures that he doesn’t miss the seat of power which was the Microsoft Chair.

4. Branding sticks!!

When we work with brands, and sometimes see the extreme finickiness that some brand managers display about their brands, we may wonder why so.

But over time one realises that brands are built over long years, and once a brand it built, that perception sticks. Usually for long, long time!

If a particular telecom company gets slotted as a cheap and poor service company, it is extremely hard to get that impression out, no matter what it does.

Yes, brand reputations stick for long.

Which is why we are seeing the strong anti-Thackeray and anti-Sena emotional outpour.

The smallest incident of unrest in the city, at this time, and people are ready to condemn the Sena. Whether the incident was doctored by the Sena leadership or some local goons, it does not matter.

NRIs from far and wide recollect the violent incidents that they had experienced when they were in India, many years back, and that is the perception they carry about the Sena.

So it does not matter now, if the Sena leadership had instructed their cadre to stay calm and peaceful, and largely the peace was managed. Their past, their reputation, hounds them. And can’t be shirked off.

So there will still be many fingers pointing at the Sena, even if it was proven than non-Sena people had done some damage, that will not be believed, and the Sena will get the blame.

Yes, a brand’s reputation becomes its legacy. Can’t get it off easily.

The same is true for corporate brands. Which is why I appreciate more now, the obsession that some brands display, on getting all communication just right, from their brand’s point of view.

It is important that the right brand perception is created and maintained too.