Did you notice it?
This is what it used to be earlier:
I have been noticing the increasing ad pushing into content in recent days. Where it used to be subtle earlier, where it used to be on the inside pages, now it is unabashed.
Saw the big Reliance Mobile push with Hrithik today?? The story does not even TRY to look like editorial content.
And of course, even after 10 years, Indiatimes.com continues to lean on the crutches of the print publication. For more images of sexy starlets, go to photogallery on IndiaTimes. For more masala on the gossip here, go to Indiatimes.com.
Isn’t this a case of spoilt children of rich folks who never learn to stand on their own feet?? If IndiaTimes had to pay real cost of these ads, would it ever afford it?
The apathy became clear when I saw the ad where one classified print ad bought you 30 days of free visibility on zigwheels.com.
So all of these IndiaTimes properties, they say, would one day also earn for themselves?! Ok, I am waiting…
But back to Bombay Times and how it’s not even pretending to be a newspaper or even a tabloid anymore, and just becoming an 8-10 page advertorial, became clear to me, when I checked closely and saw their new logo:
No more mysteries now, about Bombay Times!!
