Recession? What recession?? An evening at the Phoenix Mills..

Posted: February 8, 2009 in Uncategorized
Tags: , , , , , ,

I had spent the whole day at IIT Mumbai, at the Entrepreneurship Summit (more on that, in a separate post later). I had heard entrepreneurs talking about the recession and the tough times, and survival and cost cutting and what not.

And then, in the evening, I went to Phoenix Mills, to see a movie a the new PVR Cinemas 7-screen multiplex there. And being there, it felt like a different world! You’d wonder what those guys were talking in the day?? Recession? Where’s the recession?!

It was full of people. People who were shopping. People eating at the various food joints there. Having their ice creams and the expensive coffees. The new very large parking lot was full. I had to drive up to the 4th level before I could find a spot. The PVR cinma screens with 225/- a ticket and 70/- for popcorn (just to give an idea) was doing roaring business. As was the large extremely well located, well lit, attractive Croma store, selling all kind of electroncs.

The whole Phoenix Mills complex holds a special fascination for me. We moved in to our first office in Lower Parel, for Homeindia.com (my first startup venture) in 1999. This office was bang opposite of Phonenix Mills. And during those days for Web 1.0 in India, there were plenty occasions for us to cross the road and go to the Phoenix Mills, for food or for bowling or just for a change. At that time, the only places that were worth going to, were the CO Bowling Co, with its Sports Bar (and where they served a good lunch) and Soul Curry, a quaint little restaurant there.

And then, as we spent from 1999 to 2007 in Lower Parel (we changed offices once, but it was right there too), we kept going across to the Phoenix Mills, at least once a week, on an average.

And we saw the transformation happen before our very eyes. Big Bazaar came, and Barista, and Planet M, and McDonalds, and Bombay Blues, and Noodle Bar, and Spaghetti Kitches, and Natural Ice Cream, etc. etc. etc. The traffic increased. There were “events” in the quadrangle in the central open area. Suddenly people were all over the place. It started taking more and more time to cross the road!! In between there were a couple of ‘incidents’ – some accidents, with workers dying too. Work slowed down, but then the Ruias managed to get things under control and work resumed. And more changes happened.

All in all, if was very fascinating to see the transformation of an old textile mill into a thriving consumer hub.

Now, there is just SO MUCH happening there, that you could pretty much get LOST!

And lost I almost was yesterday, trying to find my car back in the parking lot.

But not before seeing a society that was apparently not aware of the recession, or was not affected by it, or was living in complete denial!!

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Comments
  1. simarprit says:

    In denial or being oblivious is an exciting option which many in the world enjoy. It is a fact that over a million households in India have been hurt majorly, another million partally.

    Good write up my friend.

    • wisdominhindsight says:

      Simar, you might actually be understating the number at a million. What’s a million in a country like ours?

  2. matrixmom says:

    Either people are not prioritizing or perhaps enjoying the simple things in life is a priority to stay out of depression.

    If you can spare a moment please stop by my blog and give me your professional opinion.

    • wisdominhindsight says:

      Ok.. one or the other way, if people can keep themselves cheerful, in these tough times, I am happy! I was doing the same there 🙂

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