Posts Tagged ‘Business’

I understand that IPL is all about entertainment, for the viewer, the spectator. And which is fine!

After all, entertainment is good business.

But for the business owners, is it about entertainment, or is it about business like any other?

So how would it be, if all businesses ran like the IPL business??

I mean, as business owners if the family and friends came together and partied, not really worried about where the business itself was going?!

So at the tender opening of the infrastructure project, the owner gets along his wife, sister-in-law, and a few (20-30) friends to the opening. And even as the officials get down to the business of opening the bids and discussing them, in the reception lobby outside, champagne and cheese is served. And the ladies appreciate the new diamonds and the Gucci bags that some of them have carried on them. Light music’s in the air.

People keep coming and going, with papers and intense discussion going on inside.

Once in a while, the sis-in-law asks the wife.. “when will jiju come and join us here?” and the wife peeps inside, and looks at the hubby who’s in the middle of the tender opening. And the wife shouts out to him, and he looks up, and kisses her an air kiss. And she winks back..

And comes and tells her sister, “soon now.. “.

And when he comes out, he is offered a ready glass of champagne.

Did anyone ask about the tender itself? Oh.. who cares?!

And as for competition? Hey, it’s all fun. We are friends. And we party together.. !

So who cares about market share or profits or other such boring things, right?

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I had spent the whole day at IIT Mumbai, at the Entrepreneurship Summit (more on that, in a separate post later). I had heard entrepreneurs talking about the recession and the tough times, and survival and cost cutting and what not.

And then, in the evening, I went to Phoenix Mills, to see a movie a the new PVR Cinemas 7-screen multiplex there. And being there, it felt like a different world! You’d wonder what those guys were talking in the day?? Recession? Where’s the recession?!

It was full of people. People who were shopping. People eating at the various food joints there. Having their ice creams and the expensive coffees. The new very large parking lot was full. I had to drive up to the 4th level before I could find a spot. The PVR cinma screens with 225/- a ticket and 70/- for popcorn (just to give an idea) was doing roaring business. As was the large extremely well located, well lit, attractive Croma store, selling all kind of electroncs.

The whole Phoenix Mills complex holds a special fascination for me. We moved in to our first office in Lower Parel, for Homeindia.com (my first startup venture) in 1999. This office was bang opposite of Phonenix Mills. And during those days for Web 1.0 in India, there were plenty occasions for us to cross the road and go to the Phoenix Mills, for food or for bowling or just for a change. At that time, the only places that were worth going to, were the CO Bowling Co, with its Sports Bar (and where they served a good lunch) and Soul Curry, a quaint little restaurant there.

And then, as we spent from 1999 to 2007 in Lower Parel (we changed offices once, but it was right there too), we kept going across to the Phoenix Mills, at least once a week, on an average.

And we saw the transformation happen before our very eyes. Big Bazaar came, and Barista, and Planet M, and McDonalds, and Bombay Blues, and Noodle Bar, and Spaghetti Kitches, and Natural Ice Cream, etc. etc. etc. The traffic increased. There were “events” in the quadrangle in the central open area. Suddenly people were all over the place. It started taking more and more time to cross the road!! In between there were a couple of ‘incidents’ – some accidents, with workers dying too. Work slowed down, but then the Ruias managed to get things under control and work resumed. And more changes happened.

All in all, if was very fascinating to see the transformation of an old textile mill into a thriving consumer hub.

Now, there is just SO MUCH happening there, that you could pretty much get LOST!

And lost I almost was yesterday, trying to find my car back in the parking lot.

But not before seeing a society that was apparently not aware of the recession, or was not affected by it, or was living in complete denial!!