It’s become fashionable to find faults in a film and protest till the film has to cut scenes (no matter what that does to the story) or have the producer apologize or pay-up! It appears that every other film generates some such reaction, from some part of our country.

Can anyone stop and think that the film is “fiction” after all?! That its a story line, and in a story, you can have positive and negative characters, and positive and negative emotions as well..

Why is it that people freak out, and take all films and film stories so sensitively?

What if this becomes a trend, and extends beyond objections to “Bombay” or about reservations, or about Karnataka…? What if ordinary people also get sensitive to the portrayals on screens?

Imagine the possibilities:

….

1. The ladies outside the theatre were shouting loud slogans. When the TV reporter put a mike in front of them, the leader said, “how can they have such scenes in the film? It is a complete insult to all of us. What will the world think of us?”

As she said these, the other women started shouting in chorus. “Yes, yes, this film must be banned. Down with the film.. ”

After a lot of the sloganeering, finally the reporter was able to get the actual, final reason for the protest, from the leader…

“We hear that there are scenes in the film where a mother-in-law is shown mistreating the daughter-in-law. It so damages the reputation of all mothers-in-law. Seeing the film, no daughter-in-law will like to maintain relations with the m-i-l. In fact, they will take the son and walk away to stay separate. This film is having such dangerous connotations. We cannot allow this. They have to cut those scenes, change the story line, or we will not allow this screening… ”

2. The scene outside Rahul Cinema was very strange. It appeared as if all the black marketeer ticket sellers were gathered outside the cinema, and were selling tickets only at this one theatre.

But wait, they were not really selling tickets.

The tight T-shirts, handkerchief bandana wielding “bhais” also had some posters and banners in their hands. In their typical language, they had the messages out “Is philum ko aapun nahi chalne dega, kya?!” and “Saala, ye philum laga to usko khalllas kar dega, samjha kya..?”

The petite TV reporter looked like a midget in between the bhais. But she managed to get her question in, amidst the loud shouting of “down with the film” that they were doing.

She said, “sir, but why are you asking for the film to be pulled down?”

Bhai: “ae taklya, ye kya bol rayli hai re? usko samjha, ye koi inglis gherao nahi hai. Bhai ke saath bambaiya baat karne ka, kya?!”

She gets it. And attempts “Sir.. ye film aap kyo rukvana chahte ho?”

Bhai: “Rokego hi na, saala.. apun ki bhi koi ijjat hai.. ”

He continues: “Is philum me bhai logo ko comediyan jaisa bataya hai.. kya hum log itne ch**iye hai kya? Isko dekhne ke baad public aapun se daregi thodi? Mazak karegi aapunka.. ye pikchar ko to hum bandh karvake hi rahenge.. koi bhi is pikchar ko dekhne jaayega to usko hum khullas kar denge..!”

And scenarios of this kind.

What do you think? What will be the next protest?

It’s a little late. But I was thinking I could still protest against Rocket Singh Salesman. As a marketer, it was little insulting.. Maybe I can block the home video release? What say?

  • After a very long time, we went for a movie on Sunday afternoon, and did not find tickets. Not in one theatre, but in two of them, in fact. Ultimately had to get tickets for a later show. That gave me the first indication that this may yet be something special!
  • And indeed, Zindagi Na Milegi Dobara (ZNMD) turned out to be a fun-filled, refreshing, enjoyable fare, amongst the best releases of the year so far.

  • First let’s get the comparisons with Dil Chahata Hai, out of the way. Yes, DCH was also a Farhan Akhtar film, though he had directed the same. Here it is his production, but his sister is the one who’s directing it. Could the siblings think so alike? Could their creative talents be so similar? Well, maybe. Why not? OR.. Farhan did have a hand in shaping this film , beyond being an actor and a producer?
  • So the resemblance to DCH is uncanny. Its a film about three dudes on a pre-wedding, last bachelor trip (in DCH, they were a little younger and marriage had not crossed their minds just then). To that extent, there’s a shade of Hangover also. So it’s similar to that extent, and yet its different in many ways.
  • I would still rate DCH a notch higher, more from the point of view of it being an iconic film, having just that little extra meat in the story, and the characters of all three protagonists being developed a shade deeper, and all of them going through some turmoil. And hence the story being that much more meaningful.
  • In ZNMD on the other hand, what we have is largely a slice of life. Rest of the mental anguish and other factors, are relatively superficial. The hunt for Dad or ‘is it the right time or person for marriage’ are relatively lesser issues, than what the characters grappled with, in DCH.
  • That apart, ZNMD is still a lot of fun, with a new kind of genre that I discovered recently, namely called “bromancing”. An interesting concept around male bonding, without elements of homosexuality.
  • So this is a bulleted review, rather a few bullets of my thoughts about the film. Here are things that I liked most..
  • I’m in love with Spain. Would so love to do the road trip these guys took. Certainly goes into my travel wish-list. (Travel destination companies – if you have something to flaunt, get folks like Ritesh Sidhwani and Farhan Akhtar interested to make a movie there, and you will not need to do any other form of marketing!)
  • Abhay Deol is not quite the stupid, funny simpleton that Saif was in DCH. But he is the quiet and cooler one of the three, for sure. But he shows he can act. After Sunny, he may yet be the Deol to carry the family name ahead. I also did not realize he was that tall. Or at least they make him appear to be tall enough!
  • We all know that Hrithik is the best dancer around, and all he needs to do is “Just Dance”. And I had heard that Farhan can shake a leg too. But was surprised again, to see Abhay Deol match them step for step. Good fun dance moves, over some decent Spanish style foot tapping music.
  • The philosophical aspects of the story are there. The quest to do some dangerous adventure sports, as per an old college pact, and the resultant overcoming of one’s biggest insecurities, is the underlying message. Works well. Fun to see on screen, the adventure sports are a great backdrop in all respects.
  • Farhan Akhtar has written the dialogues for the film too. And there is a snappiness in them. Quite like the cool conversation that dudes would have these days. And in the dialogues, and on screen, you can see that Farhan has an amazing sense of timing. Is that his guilt that holds him back, even as Hrithik (in the early part of the film) takes jibes at him? Perhaps. You can see him getting a little angry and then stopping short.
  • I don’t know about Kalki. Really, what is it about her that people see? She’s pretty ordinary looking, okay as an actor. So yes, she is just so-so.
  • Katrina on the other hand, is a surprise package here.

  • First of all, the intrigue that one may have felt on seeing the drop of mango drink, Slice, on the sensuous lips of Katrina Kaif, has now been demystified. For Hrithik and the audience. 🙂
  • Second of all, Katrina shows that she can act well. She has a good role and she does total justice to it, and I mean way beyond that one kiss.
  • Of course, the film is a lot about Hrithik. Another power packed performance by the perfectionist. Well, they talk about Aamir Khan being the best in the business today. I think they are not giving enough credit then, to Hrithik. He also picks his projects well, and then packs a punch. This one is another fabulous work of his!
  • And finally, I think the piece-de-resistance of the film is its climax. The bull-racing scene. From daring to do that kind of scene, to the emotions that the actors show before and during the run, the fabulous picturization, what it means in life to all of them, it is truly pulsating. It is the kind of finish that leaves you grasping for more, as you get out of your seats and walk out of the cinema house. Totally brilliant.
All in all, Zindagi Na Milegi Dobara is a great flick to see. Highly recommended. And just for the locales, the scenes, and that last scene, see it on big screen. A TV will just not do justice to it. And it looks even better from up-close, like we did from row 2. LOL.. thanks to the film playing to a packed house!!

First things first.

Mom, if you are reading this, and since you wanted to know my thoughts on the film, to decide whether to watch the film or not, here’s the simple answer. You will not like it. There is no interval in the film, but you may walk out of the film, midway through it, anyway. Mainly on account of the constant flow of expletives, both in Hindi and in English!

Then again, you may not want to be in some agency offices either, and you may like to walk into some of the meetings in our office also, only after prior warning!!

Yes, so where Delhi Belly “shows” that reality, Buddha Hoga Tera Baap chooses to “beep-beep” it instead. Anyway, that’s a different story, and enough about BHTB already!

Coming back to Delhi Belly, their tagline is “Shit Happens”. And yes, there is a character who suffers from diarrhea all through the movie, and besides the language in the film, we are also subjected to viewing this “crap”!

That apart, this slice-of-life flick is fast paced, funny and contemporary. Very today!

3 bachelors surviving in a dungeon like flat in Delhi, doing jugaad to make life a little better, having girl friends, have their lives turned upside down. By accident. And they don’t even know what hit them, when one of them is strung to the ceiling with a tie around his neck!

And then follows the chase and their survival strategies!

The movie is originally made in English, with some spattering of Hindi. It has also been released in a full-Hindi version. Don’t know if it is just dubbed in Hindi. I saw the Hinglish one..

To that extent, it does appear to be a metro, multiplex audience targeted movie, then.

There is no interval too. And I thought, multiplexes did not really make money running, fully A/C theatre screens, to often, sparse audiences. It was the expensive popcorn and samosas that really made money for multiplexes. So how can they accept a movie without an interval. Would drop snacks purchases by at least 70%, if not more??!

So obviously, the society has got a lot more open and accepting of what were taboos, till sometime back. Heavy usage of four letter words, including the desi BCs-MCs, are par for course. Sex and heavy smooches, casual talk of homosexuality, are all also quite acceptable in this day and age now. Yes, they would shock many, still. Which is why I asked my Mom to not bother to waste her money. But for a lot of today’s society, these are acceptable facts of life. So there.

The acting is good. Imran excels. So do his two pals, and Vijay Raaz is special, as he always is. The women are also competent, and in spite of the short film, all characters are developed quite well. Aamir Khan’s special appearance at the end, for an item number, is kind of an icing to the cake.

So long as you don’t get shocked by the use of expletives, go watch it. Should be fun.

And all this talk about not watching with your family etc. is exaggerated. There isn’t much here, that you don’t see in a Hollywood flick that you could be watching together at home, or even on some of the sitcoms.. I watched the film with wife and daughter! And all of us enjoyed it. Except the wife was disgusted by all the shit that happened. On screen. Literally.. 🙂

This post is fundamentally about the film, Buddha Hoga Tera Baap, which I happened to see today. But it has brought up a couple of analogies.

While seeing BHTB, I saw the trailer of Gandhi and Hitler. Interesting juxtaposition of two leaders, who lived around the same time. Both extremely ambitious for their own countries, but both having totally different approaches. This week also saw, in Wimbledon, one of the earliest exits for Federer. One who had ruled these courts for long, one for whom grass was like second nature. And yet he crashed out, after being 2 sets to nil, up!

I am a die-hard fan, and I do not like to see this. I wish he’d just retire, before suffering more embarrassment. I mean, he has toyed with these guys in the past. He has won convincingly. He has RULED. Why make the fans see such pain?

And that is the exact thought I have for Amitabh Bacchan too, after seeing Buddha Hoga Tera Baap.

The man who gave us Deewar and Amar Akbar Anthony and Namak Halaal and Silsila and Trishul and scores of fantastic hits, why oh why does he need to try so damn hard, to make stupid stuff like Buddha Hoga Tera Baap.

It is one thing where a film maker wants to serenade an old veteran and give him a lot of space. But let him take a good script at least, to start with. I mean, roles like Black and Paa (I have not seen the latter, only heard about it) are what an admiring director can do, for Amitabh, if he wants to. Why make him (and the audience) go through stuff like BHTB??

So what’s wrong with BHTB??

1. There is no semblance of a story line. In fact, the so-called story line is so wafer thin, that if you blow a little air into it, it cracks!

2. I think the director is not clear till the end, if he wants to do a gangsta flick, a revenge drama, a comedy, or what. In the end, instead of taking a decision, he lets it all be, and makes a bhel puri of it, that is totally messed up.

3. So fine, it is an Amitabh movie. Must that mean, that veterans like Hema Malini and Raveena Tandon, not to speak of the other two babes, must be shown as wall decorations in the film? Raveena’s treated like a joker, and Hema Malini has such a tiny role, with no room to emote. And she does that well. In the very few scenes that she has, she comes out looking lost. Like she’s wondering,”what am I doing here?”!

4. So Amitabh gets tones of footage. He’s probably in 80% of the scenes. It is a role that is kind of similar to his role in Bunty aur Babli. But there was some story there, and the character had a style. Here, the director has tried to give him style by dressing him up gaudily. One can pardon that, but he looks like he’s trying too hard. And that is not good. The effort shows, where he’d normally look effortless in his films. And in spite of the best of efforts to hide his age, there are scenes, where he actually looks old! Yeah, an actual buddha..!

5. There are too many unanswered questions. The director does not bother about these. LIke how did Amitabh know about the underworld threat to the ACP, while being in Paris. Like, what is the Godman connection? Like the I Hate Luv Stories angle of the marriage bureau guy. What’s that for? And things of such kind.

If you have not seen BHTB, I’d recommend that you save your precious time and money, and give it a skip.

I hope Delhi Belly is better fare..

And I repeat, I’d rather remember Federer for his smooth and flawless tennis, than for his early losses in Slams, to many people, at this point.

Likewise, I’d rather remember Amitabh as the Jai of Sholay, as Vijay Dinanath Chavan, as Anthony Gonzalves, etc. rather than remember him for stupidity like Buddha Hoga Tera Baap.. !

With all the admiration that we have for Mukesh Ambani, it is clear that the learning cycle for a large B2B conglomerate (with all of its legacies) getting into a B2C retail business, is huge.

Yes, Mukesh turned it around in Reliance Telecom those days when he managed it, and he has admitted that he made mistakes there, and he will make mistakes in retail as well. But he will learn.

So here’s my humble attempt to showcase one such mistake.

Waiting at a traffic signal last evening, I saw this store at the corner there, with the store board showing this logo:

And for a moment, I wondered what it was about.

Well, I am a little more interested in the retail vertical, and have kept an eye on Reliance’s efforts, so it came to me quickly. That this was Reliance Retail’s jewelry store brand.

But looking at a logo like this, one could easily wonder if this was a petrol pump, or a telecom store, or some office of India’s largest corporation, or perhaps the entrance to the new residence of Mukesh Ambani?!

No seriously, WHAT IS THIS?? The old style (and boring, for a retail brand) logo of Reliance, and then a running hand, “Jewels” written below it. It appears like the logo design had got totally missed out, and the night before the store was to open, they realized it. And some intern in Reliance Retail, went to Adobe Photoshop, and put this together. Right?!

When you are in the business of petroleum to plastics, and whatever scores of other businesses that Reliance is into (and I refer only the Mukesh Ambani group here), do you HAVE to put the Reliance logo, in all your retail brands too? NOBODY does this.. you don’t have an Aditya Birla More, or a Tata Croma? While you do have a Wal-mart and Sam’s Club, these are not Walton Wal-Mart and Walton Sam’s Club, for God’s sake! Even if they were, in case of Wal-mart, there is still some justification, for a pure retail conglomerate that it is.

But when Reliance if fundamentally associated with plastics and petroleum, pushing that name and logo, in front of it’s retail names, is doing the retail brands a great disservice.

And yet, he may still get away with a Reliance Fresh, but Reliance Jewels? That too, written in the way shown above? It’s a disaster!!

Jewelry trade has on the one hand, the traditional family jeweler brands, like the Tribhovandas Bhimji Jewelers or Popley’s Jewelers, for example. And then there are new-age, smart sounding brands like Gili or Geetanjali Jewelers or an Anmol. Reliance Jewels does not fit in either of the two styles.

If it needed to take on the family jeweler style, perhaps Dhirubhai Ambani Jewelers or a Mukesh Ambani Jewelers, might have been the road to go (would not have worked – this is just to drive home a point!), but the better idea would have been to christen the stores, with some new-age, smart branding. And put a tagline at the bottom, if you must, saying that it is a Reliance Retail venture.

And do the same for the other formats too. Why carry the baggage, and restricted branding that the word and logo or Reliance forces?? Let it go. Create a new name, a new brand altogether.

And this perhaps, is one of the reasons why Reliance Retail has not taken off. It starts from this kind of basics! And if this is so apparent, there may be other challenges inside the organization, as old B2B style working methods may also be forced on, to a retail organization, that needs to operate very differently. The branding imposition perhaps is a visible symptom of a larger challenge inside??

Many years back, as a kid, I remember the Gujarati magazine, Chitralekha, coming home. And my parents enjoying the column, “Duniya na Undha Chashma’. The antics of Jetha and Tapuda and Bapuji were hilarious, and though I did not read much Gujarati, through Mom and Dad, I had got a good feel of it.

Years later, it was interesting to see the same stories converted into a Hindi television sitcom, in the form of Tarak Mehta Ka Oolta Chashmah. When it hit the air, I had my doubts. Whether a story set in the 70s could be adapted well, to current times. Whether today’s folks will find it to be of interest.

But as time has proven, this serial remains one of the most popular comedies on TV, and has been running successfully, for a few years now!

What is it’s magic? Why does it work so well?

Interestingly, at a time when saas-bahus, and Sheilas and Munnis dominate the entertainment space, this sitcom is as far away from those, as chalk is to cheese.

So does it provide the right balance of the Sheilas and the Munnis? Perhaps so.

But other then that, this story of a society in suburban Mumbai, filled with middle class families, has many elements that work well.

There are stereotypical community families. The traditional Maharashtrians, the Sikh and Parsi couple, South Indian-Bangali couple, and of course, the Gujjus!! Folks see a little of their own selves as such.

All of the characters have been developed well, and all get their space under the sun. It is not about just the protagonists. In fact, the entire cast is central to the story and the episodes.

The episodes pack a decent dose of innocent humour, generate sympathy for Jethabhai, laughter at the stupidity and audacity of Daya, and the antics of the kids and the voice of wisdom from Bapuji.

They celebrate, they have fights – which get sorted out soon, there are elements of love, there is the occasional tension.. pretty much a story of “all in a day’s life”.

Looks simple and innocent. On paper, it would not necessarily be predictable to be such a success. But all of these small elements have got together, to make a potent package. And day after day, there is an interesting episode that they manage to put together.

And in these days of slapstick humor, the episodes also put in a small message of wisdom. Which the character of Tarak Mehta himself conveys at the end of each episode.

Really interesting formula for success. I am happy to see such a combination work, in these days and times.

Cheers to Tarak Mehta Ka Oolta Chashmah.. may there be more of these kinds on Indian television..

Anna Hazare and his friends took on the Congress. Enough is enough, with the corruption levels, they said.

Dhaval Valia, a customer of Vodafone, cribbed and screamed about the pathetic service levels, and incorrect claims, on service offerings, of Vodafone.

There are similarities about how the Congress and Vodafone reacted. Conversations in the Congress office / Vodafone office:

1. “Don’t worry about him, he will go away…”

2. “What can a single person do?”

3. “It is a BJP-RSS (Congress) / Competitor (Vodafone) conspiracy..”

4. “Lets just crush him down with our government / corporate machinery..”

…..

And then,….

5. “Oh my God, he is getting mass support..”

6. “Oh, there are candle light protests everywhere (Congress) / Facebook and Twitter protests everywhere (Vodafone)”

7. “How did this happen? How did a single person generate such following, so much support..?”

8. “We have to back down.. we have to to fix this.. we need to apologize.. we should wave the white flag.. ”

If there were elections right now, Congress would land up where Karuna’s done in TN.

If Vodafone had pushed the case against Dhaval Valia further, it could well have resulted in the biggest exodus out of Vodafone.

Yes, I run a Social Media business, and to an extent, I understand the dynamics of the space.

But that does not mean that at the smallest provocation of a personal problem, I run to Social Media, to complain about brands. In fact, quite the contrary.

I’d rather wait for the normal course of service, to get problems resolved, if they can get resolved. And perhaps wait a little more after that.

It is only when the patience totally runs out, after a long wait, that I actually vent it out, on Social Media.

But I have unfortunately seen, in 3-4 cases over the last few months, that the service urgency, at the service provider’s end, only started, after I vented out my frustrations, on Social Media!

And which is sad.

By the time, I am out there, screaming and shouting, on Facebook and Twitter and the occasional blog post, the brand has already got badly hurt. Even if I were to go back later, and give a confirmation of matters getting sorted out, the damage would have got done.

Why are brands not responding well, in the normal run? Why does it take that embarrassment on social media, to wake them up?

Back in September, 2010, I ranted about the terrible service experience with Lenovo. After the blog post and my cribs on Facebook, and thanks to a couple of friends taking the story to Lenovo’s management, the matter got addresses promptly. And a quick resolve happened. The problem was clearly not unsurmountable, but it needed this push, for them to give me the solution. By that time, enough of #LenovoSucks had already happened, and perhaps many retweeted also!!

It was the same experience with Citibank. After the blog and the tweets and what not, Citibank “heard”, and matter was resolved quickly. Why did they not resolve it earlier? Why did they test my patience and wait for me to scream and shout, albeit virtually, before resolving the case??

More recently, I went to town after waiting for THREE WEEKS for the Tata Photon Wi-fi unit to be repaired. After having my person run from one service center to another, and not getting service anywhere, I was finally fed up, and cribbed on Twitter. Instantly, there were a lot of people who sympathized with my cause, as they had gone through similar challenges. The tweets got momentum. Finally in the course of a few hours, I got a response on Twitter, that they are escalating my problem.

Ok, so why does it take them 3 weeks to “escalate”??

Or more precisely, why does it take them, this embarrassment on Twitter, to THEN escalate??

But they did escalate.

So far, when we called their customer service, they had refused to do anything except ask us to go to their service centers. And perhaps, this product has a fundamental problem. As NONE of the service centers were willing to repair it. Perhaps they KNOW that this is irreparable. Yet, the customer service call center would only direct us to their service centers.

Now, with the Twitter push, suddenly, they found someone to come to our office to look at it. And after spending some time on the unit, and not being able to do anything with it, he replaced it! But there was still some hitch of authorizing the unit or something. So it still did not work.

So I got a call from a senior person, who profusely apologized and requested me to bear with them till Monday, by when they will get the unit replaced.

Just like I had got a call from Lenovo Bangalore, when I had complained on Social Media, about their pathetic service.

WHY do they wake up only after the ruckus? Are they fundamentally NOT equipped to service all the calls they get? Do they all believe that “if you ignore the customer long enough, in most cases, he will just go away”??

I feel sorry for the Lenovos and the Citibanks and the Tata Photons, as they all want to get a public spectacle made of themselves, before they will take action. Well, if it harms their reputation, I guess they are getting what they deserve, considering their service policies and priorities..

———————

The bell rang and the school recess was over. The children of class V-B came running back to their classroom and settled into their seats.

The teacher, Mr. Patil walked in to the room. The class quietened down, as he put his book on the table and looked at them.

Teacher: “Good afternoon, children.”

Children: “Good afterrrrnoooon, Sir.. “

Teacher: “So are you all ready for the Games class? As you know, today we are going to play cricket!”

Children: “YESSSSS”

Teacher: “Ok, but first you need to do some warm-up exercises”

Teacher (continuing): “First, you need to do your neck exercises. Move your neck slowly, all the way to the left, and then back to the centre, and then towards the right. Do this slowly, and continuously, for 5 times!”

Children start doing this.

There are some sounds of “ouch.. hey, watch it.. “ etc.

Teacher (shouts): “Go at the same slow pace, will you’ll? You know there is only 6 inches between your heads.. if you don’t go in synch, you will hit each other’s heads!” 

And the kids do it better..

Once they are done with the neck exercises, they need to do the next one.

Teacher: “Ok, next you are going to exercise your fingers. This is extremely critical. Lift up your hands like this. And with the hands held up, close your fingers into a fist. Tightly. Then open up wide. Then again close. Do this slowly, 20 times.. “

Children start doing that.

Teacher: “Good.. do you have your cricket kits ready?”

Children: “YESSS, SIR.. ” 

Teacher: “Ok.. you know what form of cricket we are playing today, don’t you?”

A child: “You mean, T20 or T10?”

Teacher: “No, I don’t mean that kind of format. I meant, Android or IOS.. Today we are playing the Android version of the cricket game on your Android phones. Not your iPhones. So you have your Android devices in your kits, right?” 

Children: “Yes, sir..”

Teacher: “Ok, then, go ahead and play.. !”

—————-

Meanwhile, A K Hangal who lives nearby, and who has failing eyesight now, begins his walk past the school compound.

As he passes by, what used to be the school playground, he asks, “Itna Sannata kyu hai, bhai? Bacche khel nahi rahe? Aaj chhutti hai kya?”

The school watchman says, “Chachaji, aap bahut din ke baad aaye ho, aisa lagta hai? Ab yaha koi ground nahi hai, aur koi bacche yaha khelte nahi hai!” 

Headlines:

Anna Hazare on fast unto death

Baba Ramdev on fast unto death

Medha Patkar on fast unto death

…….

Four cars with beacon lights on the top, and driven at high speeds, screeched to a noisy halt outside the Jain temple.

The peace and the quiet of the temple was broken. There was concern inside. So much noise and commotion had not been seen or felt here, for a long time.

The meditation and prayers of many devotees were broken, and their minds diverted to the gate. Some of the people rushed towards the gate to figure out what was going on. Finally, the main trustees of the temple walked ahead to enquire the details.

Just then, first a couple of security guards, and then some assistants, and finally the opposition MLA walked out of the car, and into the temple.

At the gate, the temple security stopped the gun wielding security guards from going inside. There were glances exchanged between the MLA’s security persons, the MLA’s PA and the MLA himself. And it was decided that the gun totting security men, could stay outside.

And the MLA and his PA proceeded inside. Meanwhile the trustees had come out, and started enquiring, “How can we help you? What is the matter?”

And the PA responded, “Yes indeed, we need your help. MLA-saab would like to discuss with you. Can we sit somewhere?”

And some chairs were laid out there. Sensing some seriousness, the trustees asked the public that had gathered around (the devotees at the temple) to go away. They went away a small distance, but still had their eyes and ears on this meeting and the discussion.

Finally, after the MLA, the PA and the trustees had sat down, the MLA spoke.

“Bhai-saab, the country needs your help at this time. You know how pathetic the conditions in our state and our country are, right? This is the time when all citizens have to do their bit, and this is the time, when you can do something for your state and the country.”

The peace loving Jain temple trustees were bewildered. What can we do for the country, they were wondering. And then one of them spoke, “Sir, you are right. There are many of our regular devotees who are quite well to do, and they can certainly give donations to your party. But we do not have any such process from the temple. These are all personal decisions which all devotees can take at an individual level. Our rules do not permit us to promote political donations via the temple.”

The MLA replied, “No, no. We are not talking of money. That of course, I have many Jain friends, who are contributing to our opposition party funds.” And glancing at the PA, he added, “they are also giving to ruling party funds – I am not sure who is getting more!”

The MLA continued “What we are looking for is something different, and which you have a lot to offer”.

Now the trustees were very curious, and asked “Sir, we don’t know what you are referring to?”

The MLA clarified, “You must have heard of Anna Hazare and his fast. How effective it was to get the government on its knees!”

The trustees nodded away.

MLA: “Well, indeed, the fasts unto death are the rage of the day. They are the master political moves, based on which a lot can be accomplished. Now Baba Ramdev and Medha Patkar are also going for the same.”

The trustees, still not clear about their role, continued to listen intently.

MLA-ji: “The situation has become very bad for us. As opposition party, we want to take credit of pulling down the government. But these Anna Hazares and Baba Ramdevs and Medha Patkars will walk away with all the credit. So we had a meeting of our party, and we came up with a brilliant idea. And which is what brings me here today.”

The trustee asked, “Ok, so what is the idea?”

MLA-saab: “Well, in our party, and even in our youth wing, we did not find too many people who could stay without food for more than 1-2 days. And then someone pointed out that, in your Jain community, you have many people who fast for many days together. So what we want is to recruit your fasting people, for our causes!”

Trustees in unison: “WHAT??”

MLA: “Please listen to me. The plan is full proof. See, you have at least 50-100 people who are fasting for long periods? We will make them our ‘fasting army’. We will use them one at a time, and pick up one cause of corruption, one scam at a time. We will put your person ahead, for the cause, and our team, will prepare all the banners, posters, and also bring the 100s of volunteers outside Mantralaya. We will arrange for air conditioned mandap outside the Mantralaya, and we can also arrange for newspapers, TV etc. whatever it is that your person requires. All he needs to do is to sit quietly, very peacefully, as the media comes and reports the goings on. All media interviews will be done by our people.”

Trustees are aghast at the idea. Then one of them asks, “But our people are NOT on fast unto death. They are fasting for few days only.”

MLA: “Don’t worry about that. We only write fast unto death. Death does not happen. The government has to give in before death happens. Our media pressure and public pressure will ensure that.”

The MLA is excited in his own plans. He continues, “In fact, our plan is so perfect. One cause after another, one of your persons after another, and we keep pegging away at the government. Lets look at an average of max 1 week for each cause. Then with 50 of your people, used 1 at a time, we are through for 50 weeks of andolan.”

Almost jumping out of his seat, he continues enthusiastically, “And if we have got them to bend down on 50 items in a year, can they ever return to power in the next elections?? No way! Government will be ours.. ha ha ha.. ”

The trustees are staring at him unbelievingly. They ask another crucial question, “What if on some occasions, the government does not bend down and the fast goes on for many days? What if it hurts our fasting person?”

The MLA is stumped by that question. He pauses. Does not have an answer to that. But being the astute politician, he recovers quickly, “Nahi, nahi. Aisa ho hi nahi sakta. Don’t worry. We are there for you. We will never allow that to happen. Not even one of your persons will have to die!”

And then in a whisper, he tells his PA, “But if one had to die, then the government will fall immediately, and we will be in power the next day.. ” and smiles wickedly..

And just so that they have the proposition well covered, the trustees ask this final question, “But why should we do this?”

And the MLA quickly responds, “Ah, now you  are talking. I knew you Gujaratis understand the language of negotiation. So I am going to make it very interesting for you. When we get into government, we will institute a Ministry for Minority Affairs at the Cabinet level, and your person can be a minister there. AND we will also have a special committee for Jain affairs, with a budget of Rs. 100 crores, and of course, you can have your people there.”

MLA: “So should I consider this a DONE DEAL??”